"Yes, that's correct! Perhaps one of the best exemplars of our position is Warren Gatland and his backroom team, who dreamed of accomplishing something truly remarkable in the world of sport. That was to transform a struggling Welsh Rugby Union team (ranked a pretty lowly 9th in the world at the time) into 6 Nations' Grand Slam Champions.
To achieve big things, big obstacles must always be overcome, and arguably the biggest one in Warren's way related to the wellness of his players. Unable to manage what he couldn't measure, Warren felt an outside-the-box solution was required if he was to transform his side from ordinary to extraordinary. Looking back across the Irish Sea from where he came, Warren turned to our team, maybe because we were starting to earn a reputation as something of an unconventional solution provider, maybe because we'd an underdog spirit - I'm still not wholly sure why! Forming a Scrum with his Coaching and Performance staff, we helped to co-define what was "wrong" with the current situation before focussing upon what "right" looked, felt, and sounded like.