TAILTEANN


Products Of Our Environment



Processes



A Goal Without A Plan Is Just A Wish



"a goal without a plan is just a wish"



Serving as a constant reminder to never again repeat our rookie mistakes, the above quote appears as a screensaver on our office computers.



You see, back in our pre-trading days, we, like many a tech start-up before us...





...became so fixated with our maiden product’s R&D phase that we slowly but surely started to put various strategic planning issues on the long finger. Aware that 4 out of 5 businesses fail within 5 years if they do not commit to holistic planning, it was not like we were oblivious to the pitfalls of this approach. The deeper we sank our teeth into the creative process however, the more of a hold it had upon us, and the more we began to rationalise our inattentiveness in other areas. “Build it and they will come”, we, against our better judgement, started to half-tell ourselves.



When one of the country’s foremost tech entrepreneurs/investors got word of our work and invited us to meet with him...





...we felt our approach was being vindicated. Leaving the meeting, we were under no illusions that such was not the case. Whilst impressed with the product prototype, the businessman in question made it clear that incomplete planning would ensure the product’s marketing mix would lack the requisite balance to meet its’ future customers’ needs, should it not be immediately addressed. As we left, he reminded us that “success is never a destination but a step-by-step process”.



Immediately taking his points on board, we began to...





...build an integrated framework around three inter-related types of goals (i.e. Outcome goals, Performance goals and Process goals). All of a sudden, things started to click for us like never before. To forever remind us of this, thus ensuring a holistic approach would always be taken, a “consequence is no coincidence” screensaver was further added to our office computers.



Over the following decade, the framework...





...evolved as a central tenet of our “Start-Up Bible”. Today, we are willing to open it up on a limited basis to fledgling entrepreneurs, using it as a guide to help with the following:

- Strategic Planning

- Sales Management

- Financial Management

- Business Administration

- Technology Management

- Legal Management



interested in learning more?





if so, please do drop us a message and we'll reply a.s.a.p!








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TAILTEANN


A: Tailteann House, Carrigatoher, Nenagh, Co. Tipperary, Ireland
E: info@tailteann.org