3 P's

...Ron Johnson really caught the eye of Apple. Making him an offer he couldn’t refuse, Johnson soon joined the tech firm’s board as Senior Vice President of Retail Operations.

The Stanford and Harvard graduate quickly made his mark, transforming Apple Stores from dull computer sales floors to sleek playrooms filled with exciting gadgets. Under Johnson's direction, Apple's retail stores achieved a record level of growth, exceeding $1 billion dollars in annual sales within two years of his arrival. During his seven and a half years at Apple, a time in which the company ascended to the very top of the corporate world, Johnson himself earned over $400 million.

...pricing is very straightforward – customers will literally not pay a single cent more than the true value of the product. Uncovering such is quite the trick however, considering not only the non-existent margin for error that exists but the fact that value is often subjective.

...Pricing Strategy Consultancy, helping fledgling entrepreneurs to:

- Conduct Pricing Research and Testing, which includes the completion of Exploratory, Secondary and Primary Research

​- Define their Product’s Position

- Define the Product’s Pricing Objectives

- Evaluate External Pricing factors, such as Market and Demand Conditions

- Evaluate Internal Pricing factors, which includes estimating Sales & Finance, and evaluating the Company’s Marketing Objectives

- Define and execute complementary monetisation strategies